A quick post about a new brief we have just been given in advanced typography. Essentially our end of semester project we have been given the task of designing at least two book jackets for the world's all time best seller, The Bible.
We can split the text itself into as many books as we want with the obvious choice being the New and Old Testament as separate books which is the option I am leaning towards at the moment. However I still need to have a good sit down and think about this project. We've been given free reign with format sizing, imagery and typography so I really want to go as far as I can with this.
Above is Chip Kidd's front cover design for The New Testament, translated by Richmond Lattimore and commissioned by Farrar, Straus and Giroux publishing house. Here's what he has to say about it...
“If I am remembered for one jacket I would pick this one. I really have to hand it to the publisher for having the balls to go with it, and thus getting screwed by the major chains who refused to carry it. I’d also like to thank the photographer for allowing me to use this image in this context.” — Chip Kidd
The image used is a photograph by artist Andres Serrano, of the face of a man, eyes half closed who had just been involved in a fatal car accident. It's use is a fantastic example of how simple imagery and type can be combined to create amazing pieces. Obviously eluding to the crucifixion, the climax of the New Testament it is full of bare emotion and meaning. I especially like the elongated cross used as a divider between the title and translators name.
However we have the opportunity to work with both old and new testaments, or each gospel as their own. We have the chance to create something really special which I what I am to try and do and hopefully not fall into the pit of literality whilst doing it. Updates soon.