The Typographic Dictionary

We have just spent the last week starting a logo project which is continuing into this one. Above is one of my 100 outcomes which gave me this idea, click the link, read the brief and submit something!

Hi, my name is...

First post since starting my BA in Graphic Design Communication at Chelsea. This is what we got up to on our first day, put into groups by the first letter of our surname and told to make an image which spelled out or involved that particular letter. I am the only 'E' in the class so was put with Luke Fitzmaurice and Anna Fearon and the above image is what we came up with. Two and a half weeks in now and it's intense but RAD. 


My housemate just told me to look at the the new GAP logo (no the above is not it but it could be). Back in the day at school if you wore GAP it used to mean that you were Gay. And. Proud. - smart logic I think you'll agree. Here's my own parody of the logo which took all of 1 minute on illustrator, can't believe that they probably paid a 6 figure sum to some advertising agency to come up with this. It now looks like GAP are an I.T. services company, specialising in data storage FUN. Obviously brands these days are constantly looking to keep the look and feel of their company 'fresh' but BLACK BOLD HELVETICA?! How original.....

Here's a cool link for you to vent your rage over:

Also if anyone from GAP reads this ever:

1. What on earth was wrong with your first logo? 


2. If you really do desire to change it, please employ me. Despite being only a first year design student I will 100% do a better job than the retards you employed to design this one. 

OK, rant over....


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